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Did you know that behind each
real estate decision there are up to five key decision makers?
In this market, business strategies change and that means that
so do property strategies. So how do you ensure your property
marketing reflects the current needs of your target market at
a time when every business is adapting to change?
Our
researcher, Mike Stafford, contacts between 175 and 300 senior
decision makers in businesses around the UK each week. He asks
them about their real estate and what they plan to do in the
future. Although it's hard work, Mike provides NB Real Estate
with top unique insights and knowledge direct from decision
makers.
If you're interested in finding out what's the
next best move for you, get in touch.
Kind
regards
Alan Dornford
Managing Director
DD: +44
(0) 20 7544 2211
adornford@nbrealestate.co.uk
www.nbrealestate.co.uk
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Did you
know?
Mike recently spoke
with 300 key occupiers in Soho, and discovered,
unsurprisingly, most tenants were planning to sit tight in the
current environment. However, a good 20% intended to revisit
the question of a move in the next 6-9 months. While some were
in the process of downsizing, others were actually looking for
space! Interestingly, the latter needs to be addressed
immediately but the others were of ongoing interest.
For future monitoring, it is always useful to know the
tenants' space aspirations. Contact me today, to find out how NB can
help you.
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Know your tenants' aspirations
Knowing market trends is only half the battle. At NB,
we get in touch with key decision makers to understand their
property strategy and how they anticipate changes in the future.
Mike Stafford has been in property for over 40 years, and
has spent the past 10 years as a researcher.
On average,
Mike makes 8,000 contacts annually. Sometimes it takes two or three
times to get through to the correct person, but when he does, he
asks the right questions.
So if you're in the selling game,
how could you possibly implement a marketing strategy without this
type of knowledge?
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